GRAPHIC TEES
CONTENT STRATEGY
‍ART DIRECTION

PROBLEM 
Most teenagers in our current times are going through many many mental health issues. This can be caused by domestic violence, bullying, social media and peer pressure. The Outkast Academy is a non-profit organization that helps these teenagers through dance classes. Studies have found that physical activity helps fight depression and mental health my 10x. TOA asked me to come in and help design some graphic tees to promote the organization and help these teens look lit!
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SOLUTION
‍Most of these teens come from rough areas where resources  fight these issues are close to none. I first wanted to research the locations and design apparel that fits their culture. And most important is needs to look bad ass!