WHO AM I ?ARTIST
DESIGNER
DIRECTOR



● CREATE VALUE!

BIO
OVERVIEW
2020 ●

WHAT I DO

“I find problems and help communicate simple salutations through art and design!”

I'm David, a designer, art director and visual artist, living and working in Los Angeles. As of right now, I run a design consulting and service business that specializes in Art Direction, Branding, and Package Design. My mission is to take a project from concept to implementation. And think through all of the elements involved in the creative process and guide my client every step of the way to bring their vision to life.

I believe that effective communication and relevant solutions come from concise messaging, impactful visuals, and an in-depth understanding of both the client and the task at hand. My work ranges from brand identities, print and digital web UI prototyping to conceptual illustration and photography. I'm obsessed about art and design, and also about the culture and environmental well-being of our world, which is why I am always interested in collaborations around such topics.

david ruelas sitting with art

ART - DESIGN

SECTION
/A

STATS

YEARS

+12

While I'm proud of my
history and the journey that i've learned. My present and future is where my loyalty holds.

SERVICES

6

Graphic Design, Art Direction, Illustration
Brand Strategy, Photography, Web development

AGENCIES

+10

Worked with many different agencies some small and some big, however all of them I was there to help.

GROWTH

200%

Everyday I strengthen my business with new leadership, talent, and clients, no day is the same! 

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SERVICES

BRAND EXPERIENCE

Identity + Positioning
Visual Language
+ Art Direction
Design Production
+ Execution
Brand Messaging
Brand Guidelines
+ Playbooks
Campaign Development

STRATEGIC PLANNING

Customer Experience
Consumer Insights
+ Trends
Omnichannel + D2C
Product + Service Vision
Go-To-Market Planning
Data Science + Analytics

CONTENT CREATION

Content Strategy
Art Direction
Photography
Video Production
Motion Graphics
Copywriting

USER EXPERIENCE

Experience Strategy
eCommerce + Websites
Digital Product + Services
Design Systems + Style Guides iOS
+ Android Applications
Prototyping & Optimization

INTERVIEW

QUESTION
ONE

WHAT STEPS DID YOU TAKE TO GET TO WHERE YOU ARE NOW?

It’s all about creating goals and achieving them. Each day I try my best to be better than I was yesterday, progression.
My strategy is to always to have a set plan and follow it till the end. Three words that I always thrive for is be patient, be driven, and be consistent.

QUESTION
TWO

FOR OTHER PEOPLE IN
YOUR FIELD, WHAT DO THEY USUALLY LACK?

I would have to say others lack style. Sometimes, I see other creatives follow a trend and everything tends to look the same.
There is nothing wrong with that approach, however, I try to have a unique style to my work.

QUESTION
THREE

WHAT ARE YOU
WORKING ON
RIGHT NOW?

I have three current projects. First being my personal art solo show, currently looking for a space to show.
Second, my freelance design business, helping my clients with their projects. And lastly, my clothing line capsule
of customized punk/metal leather and denim jackets!

QUESTION
FOUR

WHAT'S YOUR STYLE/
PERSPECTIVE
/TASTE? DO YOU HAVE
A PROJECT THAT REPRESENTS THIS?

Terms that represent me and my style would be clean, modernist, minimalist, edgy, punk rock, bold, strong, and underground.

QUESTION
FIVE

WE ARE ALL SLASHIES
WITH MULTIPLE SKILLS, WHICH
ONE DO YOU WISH YOU COULD
DO MORE OFTEN?

I would like to develop my web and coding more, and get more involved with Ux/Ui design.
The future of design is digital, and I want to adapt to the changes of our modern social culture.

QUESTION
SIX

WHAT IS FRUSTRATING
YOU RIGHT NOW?

Networking! I wish I was more outgoing and social.

QUESTION
SEVEN

IF YOU COULD HIRE
SOMEONE FOR
$20/HR, WHAT WOULD YOU HAVE THEM DO
TO MAKE YOUR
DAY EASIER?

Networking! I wish I was moI would hire a social media marketer, a person who understands
company or personal awareness growth in today’s digital social culture.re outgoing and social.

QUESTION
EIGHT

LET'S BRING OUT THE
TIME MACHINE. WHAT DO YOU
WISH YOU COULD HAVE TOLD
YOURSELF, WHEN, AND WHY?

I wish, I could have told myself sooner to quite my day job and follow my dreams,
because it was the best decision I ever made.

QUESTION
NINE

IF YOU COULD TALK TO AN EXPERT TO GAIN MORE INSIGHT ON SOMETHING, WHAT WOULD IT BE ABOUT?

Sales and Marketing!

QUESTION
TEN

WHAT KIND OF
OPPORTUNITIES
/PROJECTS
ARE YOU LOOKING FOR?

I’m looking for projects that involve a modern, contemporary, minimalist approach.

QUESTION
ELEVEN

DESCRIBE
YOUR IDEAL JOB/CLIENT/
COLLABORATION.

A client who understands that good design takes time and patience.

QUESTION
TWELVE

WHAT IS YOUR HOURLY RATE,
RETAINER, OR SALARY RANGE?

Every project is unique to the goals, budget, and timeline of the client—in other words, highly customizable.

QUESTION
THIRTEEN

HOW SHOULD SOMEONE
APPROACH YOU ABOUT
WORKING TOGETHER?

An email with project details about the project and what is needed. I reply with a short set of questions,
and set up a phone call to learn more about the project and confirm if it’s a good fit. After the call, a proposal with the project details will be created; upon acceptance, a contract will be assigned.

QUESTION
FOURTEEN

HOW DO YOU STAY CREATIVE?

Always being ahead of the curve! I find the best inspiration and
motivation comes from personal projects and seeing other creative peoples work.