BRAND STRATEGY
BRAND IDENTITY
BRAND MESSAGING
DIGITAL STRATEGY
PACKAGE DESIGN
CONTENT STRATEGY
ART DIRECTION
CONTENT PRODUCTION

CHALLENGE
THC Design came to me with an idea that they wanted to create a new package design that speaks volume and class. The brand point was MIND, BODY and SOUL. They created new flowers that and developed stems that where best in the industry. They wanted the best packing that reflected the product they engineered.
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‍APPROACH
‍Because My strategy was first to understand who they where and why, I call this the discovery phase. Through the process of words and mood boards we created an Art Directed that fell in-line with what they where trying to communicate. The creative process brought to the table many variations of die-lines and 3D mockups.