SIA

PROJECT FOCUS
ENTERTAINMENT, RETAIL
SIA
OVERVIEW

SIA- Conceptualizing an experimental packaging
for music artist SIA live
at Coachella album

BRANDING
PACKAGE DESIGN
STORYTELLING
TARGET AUDIENCE
PRODUCT PLACEMENT
STYLE GIUDE

PROBLEM 
In summer of 2016 I went to go see Sia at Coachella, but what I did not expect was a fantastic
orchestrated choreography of a storyline about a girl and her environment. This show was exciting and very minimalist just how I like it. Most of the time we go to see these performances and we tend to forget how good they where. How can I recreate this the feeling? Music today is mostly being streamed we have lost the art of the physical.


SOLUTION
As we move forward with tech our music has lost its art form of physical connection. This album art was my solution to the problem. My approach was to create a new form of the physical music package from the past and bring it to the future. This is all conceptual and experimental with many medium solutions

iDENTITY SYSTEMS
LOGO
iDENTITY SYSTEMS
COLOR
PACKAGE
ALBUM COVER
PRODUCT
MUSIC PACKAGE
PRODUCT
ALTERNATIVE
PROJECT
OVERVIEW