ILLUSTRATED ART DIRECTION
Flux Branding came to me needing design and art directing consultation on a project that they where working on. This project was for an insurance company that wanted to target the younger Millennial & Gen Z demographic. The agency and client had problems connected to the youth and needed a new fresh perspective.
Because the product was a new digital app, I built a brand that was able to stand out to the younger demographic who understood this product the best. With simple clean messages and illustrations I wanted the consumer to feel that it speaks to them. Revolos is here to help you out, I looked at what the product did best and when the product is used the most. My strategy was to convey the easy use of Revolos when situations get stressful. This language was executed through visual language, touchpoints, fonts, the logo.