Streetwear is the youth of America and PN JONE wanted to re-position their company to this new demographic movement. At first, PN JONE started as a health & fitness brand. They came to me with the request to make product and brand content for their new voice to target the Chinese market with fast fashion American inspired streetwear designs.
From my history and culture background, i took this approach to whats in the current market and designed the products as available to mass production and appeal as possible. We first targeted the mood and graphics, then created samples. After content production through location scouting and model shoots.