Pawed is a new treat that promote positivity and lifestyle for pet owners. This product has all natural ingredients with no GMO and FDA certified. Pawed wanted a visual brand that focused on young female pet owners who really appreciate the ingredients their pets consume. Who also have an adventures lifestyle.
My approach was to develop a brand strategy that speaks the story of a young women and her pet dog. This dog is her best friend she travels everywhere with her and I designed assets that speak this story. It's all about positivity and that feeling of belonging with her pet. This brand development included the logo, font, colors, photography direction, and package design