In Spring of 2019, Mission Moto was about to open its doors for the first time in San Fransisco. This was a big deal for Harley Davidson. The Engine is Red was the agency responsible of marketing the grand opening. This agency needed help developing the digital and print assets for the launch. They also needed help with the visual demographic positioning of the launch.
After reviewing the scope of work with The Engine is Red, I first wanted to develop the storylines for each ad. My creative development was heavily influence by the royalty photography that speak with the market audience. Once achieved, I then formed the copy that resonated with each photo. The results where very positive and the client had a good turn out to the grand opening.