Skincare products that treat acne shouldn’t harm your body or cause more problems than they solve. MD is an emerging skincare brand that focuses on the development of heathy skin & shampoo products through CBD. The lineup of products have biological CBD elements that clear skin. Measurable difference wanted a visual voice that speaks to young European women who wanted an alternative to traditional self-care products. They asked me to develop new identity and direct-to-consumer strategy,
Since MD did things differently in the skincare space, we built a brand that was able to stand out. We established a position that was distinguishable within a saturated category by complementing its brand with a a strong clean voice and high scale luxury. Applied this language to various touchpoints, including advertising, social, and eCommerce.