WEB DESIGN LAYOUT
PARALLAX ART DIRECTION
STORYTELLING
TARGET AUDIENCE
PRODUCT PLACEMENT
EDITORIAL LAYOUT
PROBLEM
ThinkBook is a new and innovative product developed by Lenovo. In its product form, The Woo Agency was responsible of developing marketing assets that speak the voice and message of the product brand. The Woo asked me to join in on the fun and help them develop these assets. They had a lot in their plate and needed a helping hand.
SOLUTION
After receiving the scope of work, I created two product campaigns for the agency. Fist was the magazine, this product was designed for the IT millennial who wants to receive information about Lenovo and the culture of computers in the workforce. The second product was the development of a parallax landing page that describes the ThinkBook product features.
This landing page was fist designed for mobile use then developed for desktop.
A storyboard script was sketched out to communicate with the web developer to show how different elements should interact.
