BRANDING
PACKAGE DESIGN
STORYTELLING
TARGET AUDIENCE
PRODUCT PLACEMENT
STYLE GIUDE

PROBLEM 
Many of us do not get the right education to live the life we deserve. Many public schools dont teach the fundamentals of life including how to make money, how to buy a house, how to pay taxes etc... Knowbull is an experimental brand studio experiment that explores these issues and presents them in new light to a younger audience. Most people have a hard time understanding these new forms of teaching so how do we explore, connect this to the general population. And make it profitable?
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SOLUTION
Since most older adults have strong views of the world. I wanted to focus more on the youth since they are more open to change. The first step was to strategies and develop a brand that is simple to understand but once a person dives in the view points the brand radical & different messages are delivered. By telling stories we can develop product that can be sold for profit to help the cause. Knowbull stands for no bullshit!