EDITORAL
SWISS GRIDS
ART DIRECTION

PROBLEM 
Basic is testing the bounds of fashion editorials and the magazine industry. They came to me asking for new fresh ideas of what a magazine can be. Magazine have always used the traditional forms of paper and ink. What can we do to think outside the box.
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SOLUTION
it's always a challenge to create new ideas and think outside the box. Some ideas might be too radical and expensive while others can be bring. My approach was simple to make the photographer and their work the hero.